Rolling from one industry leader to another, this month on Talking Talent Live we sat down with BHP’s Karly George, one of the country’s most experienced candidate experience and employer branding experts.Over ten years, Karly has helped BHP find and attract the best quality candidates by building a world class candidate experience. Today Karly is responsible for candidate engagement and recruitment marketing across all of BHP’s global assets, from Australia to South America. Karly believes that recruitment has a lot to learn from consumer marketing and focuses on treating candidates as customers to provide truly exceptional service throughout the recruitment process.
Join us as we discuss:
👉 Building a strategy and scaling it over the long term, from solo lead to a full team and budget.
👉 Why and how to reach the right audience, not the biggest audience for your campaigns.
👉 Adapting consumer marketing metrics and aligning measurements to talent objectives.